The paper will also define a Pharmaceutical Product Manager and highlight his strengths, challenges, opportunities and threats facing his role. Who is responsible when sales do not go as planned? Is it the joint responsibility of Marketing and sales or does the scale tip more to one side? What makes selling easy? Who puts ideas behind sales plan and formula? Is a PM necessary or will the sales team just suffice? This article will look at the above questions and the Role and responsibility of the Product manager in ensuring the sales process is seamless. A clear understanding of the role of a PM and its responsibilities will ensure focus of the PM on his core responsibility and maximize his productivity. The interphase between sales and marketing is not a very clear one in most Pharmaceutical companies in Nigeria and the role of the product manager is usually mistaken or not well defined. The roles often include Marketing, Forecasting and Profit & Loss (P&L) amongst others. The Product Manager in a Pharmaceutical company is considered the CEO of the product and responsible for the strategy, roadmap and feature definition for that product/brand.
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